Leaning across the table the Applebee’s server lowered her voice as well as her gaze. She wanted us to know how very serious she was. “Listen.” She began. “I am this close to winning the contest around here for the most customer surveys completed and I just need a few more.” My friend and I looked simultaneously at one another in shock and disbelief that this woman was actually attempting to strong-arm us into taking an online survey like this.
“Pleeeeeeeze…” she continued. And I honest-to-God kid you not, this is actually what she said next: “Go online and fill out the survey on the back of your check and you will receive a free dessert on your next visit! Though, more importantly… (insert lengthy pause for added drama) … you will be helping ME receive a cash bonus when I win!” She gushed while silently making a clapping gesture with her hands.
I wanted to make a hand gesture of my own, but refrained. Instead, once she turned her back, I crinkled the check into a little paper ball, stuffed it in my purse and said in awe: “Okaaaaay. So THAT just cemented the outcome of the already slim odds of my EVER filling out that survey. How about you?”
Remember when online surveys were something that happened occasionally at the register in retail stores when your number came up? It started out being a “special” thing in which you were “randomly chosen” to participate and you “might” win $50 worth of store credit or something like it. It was actually kind of worth the effort back then.
Now it seems that EVERYONE is doing it EVERYTIME you go to the register ANYWHERE. (And yes, I DO feel the need to use an excess amount of superlatives here.) Retailers, casual dining establishments, fast food restaurants and auto shops (to name few) offer surveys that pretty much guarantee you WILL get something for free if you sacrifice the time to go online and take them.
I never take them.
Much like my previous post, perhaps it is the sheer inundation of these things that makes me dig in my heels in refusal. It’s annoying enough to get one piece of paper handed back to me with my minor purchases… what am I supposed to do with two or three random slips of paper? For crying out loud, if I saved it all, I’d have enough survey paper to cover my living room walls.
How about, instead of giving me a free dessert, car wash or $5 coupon — you save us both some time and a couple of trees in the process. After all, if I had oodles of time to sit down, log onto your website and take endless online surveys, why am I showing up at your speedy and convenient drive-thru window?
What’s next? I can’t help but wonder. Perhaps hospitals will begin offering a free angioplasty with a completed survey for every $10,000 you or your insurance company spend? You laugh now. But somewhere, as you’re reading this… someone is getting paid to figure out just HOW to make that work.