Yesterday, after spending a day up north to take care of some family business, Lee and I returned to Columbus by way of Amish Country to mix things up. I know, I know… you’re probably wondering: Exactly HOW boring IS your life that Amish Country was a jazzy, new option? And you’re probably right. But that is beside the point because yesterday it WAS a viable option. And it did not disappoint. In fact, it proved to be quite refreshing and entertaining.
While driving 35 MPH across steep and winding roads through half a dozen quaint little burgs with equally quaint names like Sugarcreek, Walnut Creek and Charm—dodging buggies and bicycles the entire way—we made an interesting observation about the local marketing techniques.
Those techniques being the placing of the words: “Der” and “Ye Olde” in front of every, single “Amish” business that we passed. A couple of examples are: “Der Furniture Market” and “Ye Olde Fudge Shoppe.” Now, I’m certain that all of these businesses were not actually owned and operated by Amish people, but for the sake of moving the largest amount of goods possible to Bob and Betty America from North Dakota, this scheme must be proving successful to a degree.
Driving along, windows down and inquisitive stares hidden behind sunglasses, we couldn’t help but wonDER… (and giggle wildly as we did as we did so) Does placing these words in front of every business name in “Amish Country” really increase patronage? If it does, why didn’t we pass Der Burger King, Ye Olde Wal-Marte, Der Dollar General, Ye Olde Marathon Station or Der Dunkin Donuts… just to name a few?
And yes, it IS that fun to place those words in front of every business. Perhaps that’s an indictment on our character or simply a demonstration of the measure of boredom we were feeling during a 3-hour car ride… I really don’t care. We managed to entertain ourselves as we laughed hysterically while throwing it in front of everything we passed. If you don’t believe me — give it a try on your next road trip.
P.S. Initially I feared offending anyone who IS Amish that might come across this post, but then I remembered… If you’re Amish, you’re probably not reading this anyway.