There is a section missing in the skin care aisle of all cosmetics departments. I’m serious. Check it out next time you are in one. It goes straight from the teenage pimple creams, gels, cleansers, exfoliators, toners and masks right to the anti-aging serums, lifting lotions, wrinkle creams, eye illuminators and lip plumpers.
During a recent trip to the drug store, on a quest to find something that would clear up my skin, yet NOT suck out every ounce of moisture—thus causing my face to look and feel like an old catcher’s mit before I’m 40—I discovered this suspiciously absent section.
WHERE I ask, is the section for the women in between puberty and menopause? Are you with me on this, people? Because many of you are here with me now, or you remember having been here, or you will one day GET here. You’re barely beginning to see some laugh lines and little “chick’s feet” (not yet full-blown crow’s feet) yet you still break out once a month like you did back in high school. Now I ask… What is up with that?! I thought we outgrew acne and blemishes? But no… apparently these 2 delightful skin conditions are going to OVERLAP. Wrinkles PLUS acne. Score.
So I ask you, skin-care manufacturers, where are the products for me and my pals deeply submerged in the throes of the Thrisis?
Do cosmetic manufacturers think women go suddenly from sweet sixteen to senior? Because it sure looks like they do by simply cruising down the aisle. Their marketing message initially goes a little something like this: “Hey, look at you! You’re a teenager! You’re skin is disgusting! You suck. Use our product and you will have beautifully-flawless skin just like the pre-pubescent 11-year-old girl in this airbrushed photo.”
Then you walk a few paces, and the message totally changes. It goes a little something like THIS: “What-up Grams! You’re a hag! You have wrinkles, crater-sized pores, dark circles under your eyes, age spots, sagging lids and thin lips. You suck. Use our product and you will have beautifully, wrinkle-free, airbrushed skin just like the surgically-altered-mature-woman in this doctored photo.”
So I beg of you Roc, Olay, Garnier, Biore, Mary Kay, Noxema, Neutrogena, Clearasil, Clean & Clear and Oxy… please get together and create something for us “Skinbetweeners,” because right now, as it stands… you are the ones who suck.