From the beginning of time women have been doing things to improve, enhance, augment or completely alter their appearance. I for one regularly highlight my dishwater-blonde hair, whiten my teeth and have been known to frequent tanning salons in the warmer months to maintain that “healthy glow” (and also to keep from blinding the neighbors at the sight of my ghostly-white thighs).
Add to that a few things that I used to do that I no longer do… such as: maintain perfectly-polished, lengthy, acrylic, french-manicured nails, receive regular pedicures and attend appointments for massage therapy and laser hair removal. Why (you might ask) did I stop doing those things? Well, I wish I could say that I saw the light and learned to love myself for the beautiful, natural way God made me. But I would be lying. I stopped because either I or my bank account grew weary of keeping up with all of those costly and time-consuming procedures.
So I’ve learned to simplify my needs/expectations of myself and work with what I’ve got by seeing what I can find in the cosmetics department. This can be a worthy endeavor if you’re careful not to go overboard, buying every beauty product on the market just because tv/radio/magazines tell you that you should. Some products seem to do what they claim while others just plain disappoint. Usually I’m pretty good about not falling for every marketing ploy by which I am bombarded.
However, there is one particular product that is my cosmetic kryptonite. I fall prey to the advertising schemes for this item with stunning regularity. The article to which I am referring is mascara. For some reason I am a sucker for long, thick black lashes that sweep so high as to reach one’s own eyebrows.
Beauty barons like Cover Girl, Loreal, Maybelline and Rimmel London are amazingly adept at getting me to believe in their product. I really do think that I can achieve thicker, fuller, longer lashes just by shelling out $10.99 and brushing their magic, inky-black potion on the lashes that I’ve got.
But enter a new wave of cosmetic trends and treatments now available to appeal to our insatiable lash lust. I’m talking about eyelash extensions and products to help you grow your own “better” lashes. Salons are popping up all over the place in order to meet the demand and you can now ask your family physician for a prescription for medication that will cure you of your unfortunate affliction.
Yes, marketing departments for lash-extension salons, services and/or products have given the desire for “better” lashes an actual name: “Insufficient Lashes” … And no, I’m not kidding. Retailers and manufacturers want us to believe that our own desire for prettier, more appealing lashes is a now a legitimate health problem!
Even a long, lush lash-lover like me isn’t falling for this one. Perhaps a few years ago I might have bought into it… to the tune of $90 per visit! But the newer, simpler me knows that here is where I must draw the line. Although tempting, my natural lashes lathered with a little of that lengthening livener a.k.a. old-fashioned mascara will do just fine.