I still remember the first time I heard mention of More magazine. A relatively new publication in the early 2000’s, it’s name was invoked during a meeting with a publisher I was working for at the time.
“I want our new magazine to have the look and feel of More” he said, scanning the room for some sort of a response from his nearly-all-female editorial and design crew. Being unfamiliar with it, I rushed to the nearest Barnes & Noble during lunch, bought a copy and quickly discovered that it was a women’s periodical aimed at the over-40 crowd.
I hung on to the issue for months while we developed concepts for our newest publication but admittedly… I never actually READ the articles. Personally, I was barely squinting at the big 3-0 on my horizon line at the time so the notion of topics such as wrinkly neck skin and finding the perfect “age-appropriate” power suit weren’t even remotely on my radar, much less my mind.
Having indulged—for almost two decades now—in Glamour as my go-to guide for style, advice and articles to which I can relate, I remember sitting in my office (on my perfectly-sculpted, gravity-defying derriere) and scoffing at the idea that I would ever want or need to refer to “that” particular periodical in order to find some form of common ground in printed media.
However in the last two years, whilst flipping through issue after issue of what appears to be an ever-growing population of 20-something models of perfection, I have begun to notice a few disconnects between myself and my Glamour…
For one, the faces peering out at me from between the pages look younger and younger with each passing month. Also, when I see a color, outfit or style that I like my first thoughts are NOT… “How can I re-create that look?” Or… “How can I get my hands on that?” But rather… “Could I even pull that off? And if I could somehow manage to pull that off… would I look ridiculous like I’m trying to be 25 again? Where would I even find it?” And… “How much does it cost? Couldn’t I buy a nice new piece of lawn furniture for that price?”
Another clue indicating that perhaps I am no longer Glamour-girl material is that the articles are increasingly failing to meet my editorial needs. Instead of learning how to properly exfoliate, get him to call the next day, manage a monthly budget or balance a checkbook — I’d like to know how to keep the skin around my knees from sliding any further toward the floor, help him to appreciate the true value of feng shui living and effectively manage a 401k in a volatile market.
See what I mean? Disconnects. Me and my not-so-much-gravity-defying derriere are no longer scoffing. For we are slipping further and further from the carefree, I’ve-got-my-whole-life-ahead-of-me-so-who-cares-if-I-make-a-few-stupid-mistakes-and-poor-decisions, youthful grasp of the bronzed, toned, air-brushed zygotes now gracing the pages of Glamour and slowly—but surely—being beckoned by the section of the newsstand that houses More.